Skin-tone matching
Your shade is customized to your undertone so it flatters your features.
Ash brown, milk tea beige, rose gold or bold K-pop shades, with Korean hair color matched to your skin tone and finished with shine.
Korean hair coloring focuses on soft gradients, natural blending and tones matched to your skin undertone, finished with shine and softness. At Soonsiki Moment Hongdae, stylists design your shade in a personal consultation, check your hair condition, bleach only if needed, then apply and tone the color using damage-minimizing techniques and a nourishing treatment.
Korean color is designed around your complexion and lifestyle, not just a swatch, for shades with depth, dimension and a healthy finish.
Your shade is customized to your undertone so it flatters your features.
A focus on a healthy, glossy finish, with nourishing care after coloring.
Soft gradients and blending give dimension instead of flat, one-note color.

Before
After
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A planned color, with lightening only where needed, turns a dark base into soft pink-ash, milk tea or ash tones with natural depth.
Each color service is planned around your hair’s condition and the shade you want.
Discuss your desired shade, undertone and style.
Evaluate hair health to plan safe coloring.
Minimizes damage before chemical processing.
Lightens hair for vibrant or lighter tones.
Customized color applied and the tone refined.
Restores moisture and shine after coloring.
A professional, glossy finish.
Head Stylist & CEO · Soonsiki Hair since 2005
Seung Il has led Soonsiki Hair since 2005 and worked with L’Oréal as a Portfolio Member for L’Oréal Asia and Digital Marketing Advisor for L’Oréal Professionnel Paris (2015–2017). That color expertise guides the personalized consultations and tone matching at Soonsiki Moment Hongdae.
Reviewed by Seung Il · Last updated October 2026 · About our salon →
Only if your target shade is lighter or more vivid than your current hair can show. Your stylist will check at consultation, and if lift is needed it is done as part of a hair bleaching plan, often as a Bleach + Color package.
It depends on your skin undertone, style and lifestyle, which is why every color starts with a personalized consultation. Ash tones look cool and modern, while milk tea beige and rose gold feel softer and warmer.
Yes, tone correction is available. For lighter hair that has turned yellow or orange, hair toning neutralizes brassiness and adds shine.
Yes. See highlights & balayage, or browse Earring Color, Hidden Two-Tone and Design Color on our hair coloring page.
Price depends on hair length, whether bleaching is needed and the technique. Ask us on WhatsApp for current price/time.
Reservations are strongly recommended, especially if your color needs bleaching. Send a reference photo and your hair history on WhatsApp before you visit.
Contact & directionsBook your Korean hair coloring in Hongdae, from a subtle upgrade to a bold transformation.
Book on WhatsAppPhone : +82-2-336-4816
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Opening Hours
Open Wednesday–Sunday: 10:00 AM – 7:00 PM
Closed on Mondays & Tuesdays
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Soonsiki Moment Hongdae Hair Salon is a top destination in Seoul for precision haircuts, expert coloring, and fixed-price services tailored for international clients.
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