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Flattering balance
Curl placement and volume are planned to balance your silhouette and enhance your features.
Perm Services
Personalized Design Perm in Hongdae, Seoul
A custom Korean perm designed around your face shape, hair texture and lifestyle — natural waves with balanced volume, created in a dedicated perm zone above Hongdae Station.
Since 2005
English-friendly
8F · next to Hongdae Station
Made for you
Curl designed to your face shape
Quick answer
What is a personalized design perm?
A personalized design perm is a customized Korean perm in which curl pattern, volume, direction and shape are designed for your face shape, hair density and daily routine instead of one uniform curl. At Soonsiki Moment Hongdae, stylists analyse your hair first, then build natural, flattering waves that are easy to style every day.
- Design basis Face shape, hair type, lifestyle
- Styles C-curl, S-curl, hippie, volume
- Best for Flat or straight hair
- Includes Analysis, care, aftercare tips
- Language English-friendly
- Location 8F · next to Hongdae Station
Why it matters
A perm that fits you, not a template
Instead of a uniform curl, the perm varies volume, direction and shape so the result looks natural and wearable.
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Natural movement
Soft, varied waves that look effortless rather than set or stiff.
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Easy daily styling
Shape that holds longer, so you spend less time with curling tools each morning.
Before
After
The transformation
From flat and straight to waves designed for you
Volume where your face needs it, softness at the ends — a personalized perm turns straight, flat hair into a balanced shape that suits your look.
- Your hair is flat or straight and lacks volume
- You want natural waves without daily styling
- You want a style tailored to your face shape
- You are visiting Seoul and want a K-beauty experience
Step by step
Your design perm, step by step
Each step is adjusted to the curl pattern designed for you.
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Consultation & hair analysis
We assess hair condition, face shape and the curl style you want.
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Pre-treatment & preparation
Hair is prepared to protect it and ensure an even result.
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Sectioning & rod placement
Hair is sectioned and wrapped strategically to create your curl pattern.
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Perm solution
The solution is applied to reshape the hair structure.
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Processing & neutralisation
The curl shape is set and stabilised.
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Rinse & treatment care
Care keeps hair soft and minimises damage.
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Styling & finish
Professional styling reveals the final look.
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Aftercare guidance
Simple tips to maintain your curls and prolong the result.
Expert behind this page
Seung Il
Head Stylist & CEO · Soonsiki Hair since 2005
Seung Il has led Soonsiki Hair since 2005 and built its Hongdae concept salon around personalized consultation based on each guest’s image, preferences and lifestyle. That same philosophy shapes every design perm, from curl size to where volume sits.
- L’Oréal Asia Portfolio Member
- Judge · Asia Hair Designer Festival
- Speaker · Tokyo, Ho Chi Minh, Taiwan seminars
- Master Craftsman Barber
Reviewed by Seung Il · Last updated October 2026 · About our salon →
FAQ
Personalized design perm questions, answered
Which perm styles can be personalized?
Popular options include the C-curl and S-curl perm, a soft hippie perm, volume perms for men and women, the men’s down perm and wave perms with layers. Your stylist adapts the chosen style to your haircut and desired image.
How is it different from a regular perm?
A regular perm often uses one uniform curl pattern. A personalized design perm varies volume, direction and shape across the head so the result flatters your face and looks natural.
Will a perm damage my hair?
Every design perm starts with a hair analysis and pre-treatment, and finishes with treatment care to keep hair soft. If your hair is bleached or fragile, we may suggest a gentler approach or a keratin treatment.
How long does it take and how much does it cost?
It depends on your hair length, condition and the design chosen, and it is a longer service, so advance booking is recommended. Ask us on WhatsApp for the current price and time.
Can I combine it with a haircut?
Yes. A design perm works best with a cut that supports the shape, such as a layered cut or a personalized design haircut.
Pair it with
Related services in Hongdae
Helpful guides: Perm Styles Gallery · How to Choose a Korean Salon · English-speaking Salon
Visit us
Find Soonsiki Moment Hongdae
- Address
- 8F, 164 Yanghwa-ro, Mapo-gu, Seoul — right next to Hongdae Station
- Hours
- Wed–Sun 10:00–19:00
Closed Mon & Tue - Phone
- +82-2-336-4816
- +82-10-9145-7402
Before you book
Send a reference photo plus a note on your hair history (color, bleach, previous perms) on WhatsApp. We will suggest a design and confirm time and price before you visit.
Contact & directions Your moment
Natural waves. Balanced design.
Book your personalized design perm in Hongdae and enjoy effortless style made for you.
Book on WhatsApp